News of the Week

Peter Rawlinson CEO and CTO of Lucid Group had an interview with Scott Kerr on “The Luxury Item”. This isn’t a podcast I have previously heard of but enjoyed the discussion between Peter and Scott. During this podcast, Peter discussed some of the advantages of the Lucid Air:

• Lucid Air

  • The highest voltage at 924 volts

  • Highest range

  • Highest efficiency

  • More interior room in a Mercedes S class and smaller on the outside than on a Tesla Model S

• Lucid Gravity

  • 3 Row - 7-seater SUV under $80,000

  • Estimated 440-mile range

  • 0 - 60 in 3.5 seconds

  • Drives better than the Lamborghini Urus, has more room than a Cadillac Escalade

  • Reaffirmed SOP 2024

• Lucid Midsize

  • Multiple platforms - $48,000 - $50,0000

  • 30x TAM

  • Direct competition to Tesla Model 3 and Model Y

  • SOP 2026

• Lucids Future

  • Improved marketing

    • Re-energized with new engagement

    • Grassroots growth from current owners

  • NACS

    • Highly reliable

    • Availability of chargers in North America

  • Global presence

    • Currently in 8 countries

    • AMP-2 - opens outside markets in the Middle East, Asia, and Europe

    • No plans to enter Chinese markets at this time

Lucid appoints Nick Twork as Head of Global Communications

Nick has 30 years of experience in the car industry and has worked at companies like Ford, GM, Porsche, Infiniti, and Renault in communications roles. Now, he is joining Lucid. Lucid announced that Nick will lead their global communications team, handling product, corporate, financial, and internal communications, and media relations. If you follow Lucid on X, you can already notice Nick hard at Twork.

Brazilian Soccer Legend Ronaldinho was seen arriving at an event in Geneva in a Lucid Air. Lucid Oasis and Rocckosw23 shared this picture and video on X of the crowds swarming around Ronaldinho and the Lucid Air. Ronaldinho has nearly 150 million followers across Instagram, Facebook, and X.

Tim Pollard of CarMagazine.co.uk posted a positive review of the Lucid Air on his X account last weekend. He talked about how much he enjoyed driving it, mentioning its range, efficiency, and comfort. Read his thoughts and share your comments below!

Gravity Updates

A settlement has been reached

Last week we shared that the trial for using “Gravity” was officially placed on a one-month hold between Lucid Group and Gravity Inc. On Friday afternoon Lucid shared the exciting news that the two companies have come to terms and the Lucid Gravity name is here to stay.

Nick Twork who became Lucids Head of Global Communications this week quickly took to X and shared a picture of one of the first Lucid Gravity bodies to be made! Make sure to follow Nick for frequent updates about Lucid motors.

Jaan of the EV Universe shared this on X! The first gravity body structure has come off the line. Make sure to follow him on X and subscribe to his weekly newsletter.

_{YouTube Video of the Week}

Last weekend, Forbes shared an engaging and informative video featuring the Lucid Air to their substantial audience of 1.7 million YouTube followers. This video, which runs for nearly 4 minutes and 30 seconds, is hosted by the knowledgeable Scotty Reiss. Throughout the video, Reiss delves into the fascinating history of Lucid Motors, providing viewers with a deeper understanding of the company's journey, the highlights of the car, and a peak at the Lucid Gravity.

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